A Comment on Africa Logos

A DALL·E render for “Pixel art of a graphic designer creating an Africa logo.” DALL·E knows what’s up with Africa logos.

This post is just a comment on the wide wide world of logo design for Africa-focused organizations. Although I am nonetheless going to publish this call-out post, I do have to offer a pre-emptive apology to the world of logo designers for Africa-based organizations. You see, I used to think that there was only one Africa logo in the world, and that logo was “put the name of your organization in the Gulf of Guinea.” And like look, I get it. It’s just so enticing. It is yearning for your organization to fill the gap left by South America all those 140 million years ago. And, you know, maybe you’ll spice it up a little, you can draw a stylized version of Africa that really conveys the nature of your organization. That’ll be fun. Maybe if you’re Google and therefore have access to all the resources in the world to really come up with an original logo, you’ll think to yourself, “What is really the most significant thing about Africa?” and drop an elephant in there:

But back to the apology bit. You see I look at the logos of a lot of different Africa-focused organizations. So I notice these things. And I eventually realized there wasn’t just the one Africa logo, there was at least two. Besides sticking your logo in the Gulf of Guinea, you could also stick your organization name in the Indian Ocean:

So sorry for my assumption, to all the logo designers for Africa-focused organizations. But come on guys. Start looking at these logos and it is quickly obvious that the only type of logo anyone likes to do for an Africa-focused organization is draw a stylized version of Africa and stick the organization’s name somewhere around it. There has to be a more creative approach than that out there somewhere and I encourage anyone taking a stab at it to try to think outside the box. And no, putting the name of your organization across your stylized picture of Africa doesn’t count:

That’s all I got on this one. Maybe I will continue to update this page with more logos. One final thing to think about: when designing your logo, how many of the African islands do you include? Poor Madagascar getting left out all the time. And if Madagascar can’t always make it in, what chance does Mauritius have?

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